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FACULTY - Department of Management

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Dr Aishwarya Pratap

aishwarya.pratap@sgrru.ac.in
Area of Interest Marketing, Finance
Qualifications
PhD, MBA, BBA

Brief profile and Achievements:

Dr. Aishwarya Pratap earned his PhD (Management) from Doon University, Dehradun. His areas of interest include marketing management, consumer behaviour, research methodology. He has attended various national and international workshops and FDPs. He has to his credit various research paper presentations and publications in conferences/seminars, journals of national and international repute. He holds the Life Membership of the reputed Indian Commerce Association and has been awarded the Best Business Academic of the Year (BBAY) Award (2022), Gold Medal, for the best research paper presented at the 73rd All India Commerce Conference, the annual conference of the Indian Commerce Association.

Assistant Professor

Designation : Assistant Professor Department of Management aishwarya.pratap@sgrru.ac.in
  • Area of Specialization:

    Marketing, Finance

Area of Interest:

Area of Interest Marketing, Finance
Qualifications
PhD, MBA, BBA

Brief profile and Achievements:

Dr. Aishwarya Pratap earned his PhD (Management) from Doon University, Dehradun. His areas of interest include marketing management, consumer behaviour, research methodology. He has attended various national and international workshops and FDPs. He has to his credit various research paper presentations and publications in conferences/seminars, journals of national and international repute. He holds the Life Membership of the reputed Indian Commerce Association and has been awarded the Best Business Academic of the Year (BBAY) Award (2022), Gold Medal, for the best research paper presented at the 73rd All India Commerce Conference, the annual conference of the Indian Commerce Association.

Research and Publications
S. No. Name of the Author Title of Paper/Book Published Name of the journal/Publication house Year of Publication Manuscript no./DOI
1 Dr Aishwarya Pratap Redressal System and Future Complaining Intention: A Study of Consumer Forums of Uttarakhand Indian Management Studies Journal 2021 Volume 25, No. 2, Page no.19-38. ISSN No. 0974-4355. Peer Reviewed Journal
2 Dr Aishwarya Pratap Measuring Purchase Intention for Organic Food: An application of Theory of Planned Behavior The Indian Journal of Commerce 2021 Volume 74, No. 3, Online ISSN: 2454-6801, Page no. 62-73. UGC Care List.
3 Dr Aishwarya Pratap Consumer Purchase Intention for Organic Food: Understanding Consumers’ Attitudes and their Environmental Concern Nice Journal of Business 2020 Volume 15, No. 1&2, ISSN: 0973-449X, Page no. 59-72. Peer Reviewed Journal
4 Dr Aishwarya Pratap Consumer Purchase Pattern of Eco-Friendly Products and Marketing Mix Design Himalayas: Ecology, Resources, Development and Conflict, Winsar Publishers, Dehradun. 2019 Page no. 283-293
5 Dr Aishwarya Pratap Consumer Purchase Behaviour towards Green Products: A Case Study of Doon University Sustainable Development: The Way Forward, Shree Publishers, New Delhi. 2019 ISBN No. 978-81-8329-987-9 Page no. 235-245
6 Dr Aishwarya Pratap Consumer Psychological Empowerment Towards Eco Friendly Purchase Innovative Management Practices: The Road Ahead, Shri Gyansagar Publications, Meerut 2019 ISBN No. 978-81-942288-9-9. Page no. 178-184
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