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FACULTY - Department of Management

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Dr. Prateek Negi

prateek.negi@sgrru.ac.in
Area of Interest Marketing and Financial service
Qualifications Ph.D Management, MBA,( Marketing & Finance )

Brief profile and Achievements:

Dr. Prateek Negi is Marketing and finance specialist with experience of 14 years in academic and corporate world. Having published and presented various research findings on the national and international forums, he has keen interest in pedagogy and instruction. According to him, teaching is not just a job, but an enabler of building a healthy and ethical nation.

 

Assistant Professor

Designation : Assistant Professor Department of Management prateek.negi@sgrru.ac.in
  • Area of Specialization:

    Marketing

Area of Interest:

Area of Interest Marketing and Financial service
Qualifications Ph.D Management, MBA,( Marketing & Finance )

Brief profile and Achievements:

Dr. Prateek Negi is Marketing and finance specialist with experience of 14 years in academic and corporate world. Having published and presented various research findings on the national and international forums, he has keen interest in pedagogy and instruction. According to him, teaching is not just a job, but an enabler of building a healthy and ethical nation.

 

Research and Publications
S. No. Name of the Author Title of Paper/Book Published Name of the journal/Publication house Year of Publication Manuscript no./DOI
1 Dr. Prateek Negi Satisfaction level of customer in mutual, and special reference to Dehradun Region Asian Journal of research Business Economics and management 2013 Vol3, Issue 3, ISSN 2249-7307
2 Dr. Prateek Negi Retention good Customer by Earning customer loyalty: special reference to Dehradun region Radix International Journal of Research in marketing 2012 Volume1, Issue 11, ISSN 2250-3986
3 Dr. Prateek Negi Innovation due to change but bring opportunity to business Asian Journal of research in Business Economics and Management 2012 Volume 2 Issue 8 ISSN 2249-7307
4 Dr. Prateek Negi Brand Equity and identity Measure: An Empirical study in the Indian consumer Durable Market Radix International Journal of Research in marketing 2012 volume 1 Issue7 ISSN 2250-3986
5 Dr. Prateek Negi Emotional marketing provides win win situation to business Asian Journal of research in marketing 2012 volume1, Issue 5 ISSN 2277-6621
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