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FACULTY - Department of Management

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Dr Vipul Jain

dean.smcs@sgrru.ac.in
Area of Interest Services marketing and branding
Qualifications
PhD, MBA, MBA (HA), MA (ECO.), PGDMSM
AMT-AIMA

Brief profile and Achievements:

Dr Vipul was born & brought up in Mussoorie and completed his education till the graduation level, from Mussoorie. He started his professional career as a ‘Direct Sales Executive’ in MHIL Dehradun in September 1996. The ‘job profile’ was to sell vacuum cleaners directly to the customers. He was later promoted to Group coordinator and was subsequently promoted to Assistant Field Sales Manager. He resigned in 1998 from the position of AFSM and took up teaching in August 2000. He has been teaching marketing at graduate and post graduate level from the past 21 years and has a combined experience of 24 years. His research papers have been published in the journals of national and international repute. He holds the distinction of winning the ‘BEST FACULTY AWARD’ for three times in a row from IIPM Dehradun. His maiden book ‘GOD-THE MANTRA OF BRANDING’ (Published by Notion Press) has received positive reviews by noted authors and reviewers. He is a motivational speaker and conducts regular workshops on ATTITUDE and MOTIVATION.

 

Professor

Designation : Dean & Professor Department of Management dean.smcs@sgrru.ac.in
  • Area of Specialization:

    Marketing

Area of Interest:

Area of Interest Services marketing and branding
Qualifications
PhD, MBA, MBA (HA), MA (ECO.), PGDMSM
AMT-AIMA

Brief profile and Achievements:

Dr Vipul was born & brought up in Mussoorie and completed his education till the graduation level, from Mussoorie. He started his professional career as a ‘Direct Sales Executive’ in MHIL Dehradun in September 1996. The ‘job profile’ was to sell vacuum cleaners directly to the customers. He was later promoted to Group coordinator and was subsequently promoted to Assistant Field Sales Manager. He resigned in 1998 from the position of AFSM and took up teaching in August 2000. He has been teaching marketing at graduate and post graduate level from the past 21 years and has a combined experience of 24 years. His research papers have been published in the journals of national and international repute. He holds the distinction of winning the ‘BEST FACULTY AWARD’ for three times in a row from IIPM Dehradun. His maiden book ‘GOD-THE MANTRA OF BRANDING’ (Published by Notion Press) has received positive reviews by noted authors and reviewers. He is a motivational speaker and conducts regular workshops on ATTITUDE and MOTIVATION.

 

Research and Publications
S. No. Name of the Author Title of Paper/Book Published Name of the journal/Publication house Year of Publication Manuscript no./DOI
1 Dr Vipul Jain Synthesizing the influence of country of origin on consumer buying behavior Journal of contemporary issues in business and government 2023 Vol. 29, NO. 01, pages 205-219, ISSN: 2204-1990; E-ISSN: 1323-6903, DOI: 10.47750/cibg.2023.29.01.015, SCOPUS INDEXED, ABDC, ‘C’
2 Dr Vipul Jain Determinants of Academic Staffs Participation in Research Activities in Ethiopian Universities International Journal of Learning & Intellectual Capital 2021 Vol. 18(2), pages 173-187, ISSN online 1479-4861, 173-187 ISSN print 1479- 4853, SCOPUS INDEXED ABDC ,‘C’
3 Dr Vipul Jain An evaluation of techniques for digital image forgery detection Shodh Sarita 2020 Vol. 7, pages 30-33, ISSN: 2348-2397, UGC CARE
4 Dr Vipul Jain Human Ethics-Changes in values and adverse effects: Pandemic Covid 19 Shodh Sarita 2020 Vol. 7 pages 39-42, ISSN: 2348-2397, UGC CARE
5 Dr Vipul Jain Effective Corporate Social Responsibility in the Organization: The Human Resources Perspective Pal Arch’s Journal of Archaeology of Egypt/ Egyptology 2020 Vol. 17 (9) pages 5720-5726, ISSN: 1567-214x, SCOPUS INDEXED https://archives.palarch.nl/index.php/jae/article/view/5080
6 Dr Vipul Jain Workplace spirituality and subjective happiness at higher educational institutes: An Indian perspective. International Journal of Work Organization & Emotion 2019 Vol. 10(4) pages 339-356 ISSN: 1740-8946 (online) 1740-8938 (Print) https://doi.org/10.1504/IJWO, SCOPUS INDEXED, ABDC, ‘B’
7 Dr Vipul Jain The Impact of Employer Branding on Job Engagement and Organizational Commitment in Indian IT Sector International Journal of Risk and Contingency Management 2019 Vol.8(3) pages 1-17, ISSN: 2160-9624 (PRINT) 2160-9632 (ONLINE), DOI: 10.4018/IJRCM, Peer reviewed Journal
8 Dr Vipul Jain The Impact of Employer Branding on Organizational Commitment in Indian IT Sector, IOSR Journal of Business & Management 2018 Vol. 20(1) pages 49-54, 2278-487X (online) 2319-7668, peer reviewed journal UGC LISTED
9 Dr Vipul Jain Women Branding- A must for women entrepreneurship The Global Journal of Contemporary Management, Journal of Doon Business School 2017 Pages 144-146, ISSN: 2249-1899
10 Dr Vipul Jain How to Brand Uttarakhand: A case study International Case Conclave (Proceedings) ELIXIR, GD GOENKA 2016 Pages 254-257, ISBN: 978-93-85777-89-9
11 Dr Vipul Jain “Atithi Kab Jaonge…..Nahi Nahi Atithi Kab Aaonge….Aate raho Kyoki Hum us desh ke vaasi hein jo dulaar lutayenge”: Developing tourism as a foremost tool to spearhead the economy of India International Case Conclave (Proceedings) ELIXIR, GD GOENKA 2016 Pages 58-68, ISSN: 2348-5434 (ONLINE), 2348-2869 (PRINT), peer reviewed journal
12 Dr Vipul Jain Branding: nothing but an experience International conference on Changing dynamics in global markets 2016 Pages 214-219, ISBN: 978-93-86250-61-2
13 Dr Vipul Jain “A study on the importance & finance preferred by SMEs in Uttarakhand” Vedaang- A Management Journal of SGRRITS, ISSN: 0975-7961 2015 Pages 53-56, ISSN: 0975-7961
14 Dr Vipul Jain “Atithi Kab Aonge…………….Atithi Devo Bhava” Developing Tourism as a foremost tool to spearhead the economy of India Vedaang- A Management Journal of SGRRITS 2015 Vol. 6 (1) Pages 11-21, ISSN: 0975-7961
15 Dr Vipul Jain “Comparative study of capital & money markets” Asian Academic Research Journal of Social Science & Humanities 2015 Vol 1 (33) Pages 63-76, ISSN: 2278-859X, peer reviewed journal
16 Dr Vipul Jain “The impact of visual merchandising on impulsive buying behavior of young consumers”- Asian Journal of Business and Economics 2014 Vol. 2 (2.2) quarter 2 Pages 1-13, ISSN: 2231-3699, peer reviewed journal
17 Dr Vipul Jain “A blueprint for economic development of Uttarakhand via principles of management and personal experience” Vedaang- A Management Journal of SGRRITS 2014 Vol. 5 (2) Pages 46-52, ISSN: 0975-7961
18 Dr Vipul Jain “Investment strategies before & after recession” Vedaang- A Management Journal of SGRRITS, ISSN: 0975-7961 2014 Pages 53-55, ISSN: 0975-7961
19 Dr Vipul Jain “A shift of IMC from masses to specific classes- An analysis of socio economic Class” Asian Journal of Business and Economics 2013 Vol. 3 (3.2) quarter 2 pages 1-1, ISSN: 2231-3699, peer reviewed journal
20 Dr Vipul Jain “Green responsibility-A strategic tool for CSR” Vedaang- A Management Journal of SGRRITS 2012 Vol. 3 (2) Pages 28-33, ISSN: 0975-7961
21 Dr Vipul Jain “The mantra of branding-A case analysis of colgate toothpaste in Dehradun, India”- Asian Journal of Business and Economics 2012 Vol. 2 (2.1) Quarter, pages 1-12, ISSN: 2231-3699, peer reviewed journal
22 Dr Vipul Jain “Celebrity endorsement & its Impact on sales- A research analysis carried out in India” Global Journal of Management & Business Research USA 2011 Vol. 11(4) version 1.0 Pages 69-84, ISSN: 0975-5853, peer reviewed journal
23 Dr Vipul Jain “Indian Retail Revolution- A research analysis carried out in Delhi region” Global Journal of Management & Business Research USA 2010 Vol. 10(4) version 1.0 pages 16-20, ISSN: 0975-5853, peer reviewed journal
24 Dr Vipul Jain “Innovation- A modern marketing tool” Global Journal of Management & Business Research USA 2010 Vol 10 (2) version 1.0 pages,199-203, ISSN: 0975-5853, peer reviewed journal
25 Dr Vipul Jain “Conversion of illogic to logic- An Innovation Story” International conference on knowledge management and intellectual capital 2009
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