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FACULTY - Department of Commerce

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Dr Suchita Gera

suchitagera@sgrru.ac.in
Area of Interest Marketing, General Management, Operation Research
Qualifications Ph.D

Brief profile and Achievements:: 

Dr. Suchita Gera is a seasoned educator with 15 years of experience in teaching management students, specializing in General Management and Marketing. She has made significant contributions to both academic research and practical business education. Holding a Ph.D. in Business Administration, she has published various articles in reputed journals and is known for her innovative teaching methods and dynamic classroom presence. She has been awarded with Nari Ratan Award by Verbert, Siksha Ratan Award by UIJIR Academic Research Foundation. Her teaching philosophy is characterized by a student- centered approach focused on experiential and inquiry- based learning. She is committed to providing students with a challenging and supportive learning environment that encourages critical thinking, creativity, and innovation.

Assistant Professor

Designation : Associate Professor Department of Commerce suchitagera@sgrru.ac.in
  • Area of Specialization:

    Marketing, General Management

Area of Interest:

Area of Interest Marketing, General Management, Operation Research
Qualifications Ph.D

Brief profile and Achievements:: 

Dr. Suchita Gera is a seasoned educator with 15 years of experience in teaching management students, specializing in General Management and Marketing. She has made significant contributions to both academic research and practical business education. Holding a Ph.D. in Business Administration, she has published various articles in reputed journals and is known for her innovative teaching methods and dynamic classroom presence. She has been awarded with Nari Ratan Award by Verbert, Siksha Ratan Award by UIJIR Academic Research Foundation. Her teaching philosophy is characterized by a student- centered approach focused on experiential and inquiry- based learning. She is committed to providing students with a challenging and supportive learning environment that encourages critical thinking, creativity, and innovation.

Research and Publications
S. No. Name of the Author Title of Paper/Book Published Name of the journal/Publication house Year of Publication Manuscript no./DOI
1 Dr Suchita Gera Impact of Residential Status on Customer’s Perception towards Products’ Promotional Strategies Journal of Informatics Education and Research (ABDC) 2024 ISSN: 1526-4726Vol 4Issue 1(2024)
2 Dr Suchita Gera Service Marketing & Operations Management Modern Publications 2024 ISBN: 978-81-9647696-0
3 Dr Suchita Gera Brand Loyalty towards Cosmetic Products Paarth Publications 2024 ISBN: 9788196185671
4 Dr Suchita Gera SPSS analysis of fintech tools used in strategic HRM AIP Conference Proceedings 2023 https://doi.org/ 10.1063/ 5.0155936
5 Dr Suchita Gera Smart Innovations for Society International Conference 2022 Proceedings
6 Dr Suchita Gera Significance and Impact of Corporate Governance: A Generic Analysis Journal of Economics (ABDC) 2021 ISSN: 1681 8997
7 Dr Suchita Gera Role of Sales Promotion Techniques in Building Consumer Preferences: A Study of FMCG Products of Selected Brands in Dehradun City Journal of University of Shanghai for Science and Technology (Scopus) 2021 ISSN No. 1007-6735
8 Dr Suchita Gera Management Education and Employability in Post Covid Era National Conference 2021 Conference Proceedings
9 Dr Suchita Gera Service delivery mode for attaining optimum consumer orientation Australian Patent 2021 Patent
10 Dr Suchita Gera Impact of Word of Mouth and Brand Recommendation on Customer Loyalty for Branded Apparels in Dehradun City Turkish Online Journal of Qualitative Inquiry (Scopus) 2021 ISSN 1309-6591
11 Dr Suchita Gera A Study of Women’s preferences with respect to various cosmetic brands International Journal of Advanced Research in Computer and Communication Engineering 2020 ISSN No. 2319-5940
12 Dr Suchita Gera To Examine the Impact of Famous Celebrities on Cosmetics Buying Performance in the City of Dehradun International Journal of Advanced Research in Computer and Communication Engineering 2019 ISSN No. 2319-5940
13 Dr Suchita Gera A study of influencing factors of consumer buying towards cosmetic products in the city of Dehradun Journal of Emerging Technologies and Innovation Research 2019 ISSN No. 2349-5162
14 Dr Suchita Gera Corporate Social Responsibility and its relevance to developing Economics: A key to sustainable development National Conference 2016 Conference Proceedings
15 Dr Suchita Gera A study of Buying Pattern of Customer towards Brands International Journal of Management and Technical Research 2015 Vol 2 No-2
16 Dr Suchita Gera Entrepreneurship and Innovation National Conference 2015 Conference Proceedings
17 Dr Suchita Gera Consumer Attitude and Purchase behavior towards foreign brands International Journal of Research in Finance and Marketing 2014 ISSN:2231-5985
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