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FACULTY - Department of Mass Communication

Dr. Shikha Mishra

Area of Interest Mass Communication
Qualifications M Phil, PhD

Brief profile and achievements:

With 14 years of exceptional experience in the mainstream national English media industry and teaching in various esteemed educational institutions, I have developed strong expertise in education and a deep understanding of the contemporary needs of students in the professional arena. Presently teaching both undergraduate and postgraduate students, and hold an M.Phil. and Ph.D. in Health Communication, a significant study area of Development Communication. Academic profile includes active participation in numerous national and international conferences, workshops, and seminars, serving as both a participant and a resource person. I have published over 14 research papers in reputable Scopus and UGC Care journals. Additionally, I am the author of the book “Principles and Practices of Broadcasting” and have contributed two book chapters addressing the role of mass communication during the pandemic. Other academic achievements include the patent titled –“A novel method for managing after sale services and customer retention” to my credit. As a media educator, my expertise encompasses mass communication and journalism, with a particular focus on New Media Technology, media research, and public relations.

Assistant Professor

Designation : Assistant Professor Department of Mass Communication
  • Area of Specialization:

    New Media Technology, Media Research, Public Relat

Area of Interest:

Area of Interest Mass Communication
Qualifications M Phil, PhD

Brief profile and achievements:

With 14 years of exceptional experience in the mainstream national English media industry and teaching in various esteemed educational institutions, I have developed strong expertise in education and a deep understanding of the contemporary needs of students in the professional arena. Presently teaching both undergraduate and postgraduate students, and hold an M.Phil. and Ph.D. in Health Communication, a significant study area of Development Communication. Academic profile includes active participation in numerous national and international conferences, workshops, and seminars, serving as both a participant and a resource person. I have published over 14 research papers in reputable Scopus and UGC Care journals. Additionally, I am the author of the book “Principles and Practices of Broadcasting” and have contributed two book chapters addressing the role of mass communication during the pandemic. Other academic achievements include the patent titled –“A novel method for managing after sale services and customer retention” to my credit. As a media educator, my expertise encompasses mass communication and journalism, with a particular focus on New Media Technology, media research, and public relations.

Research and Publications
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