Feedback!

Give your valuable feedback on our Google Business Page

Pathrigabh Campus
Patel Nagar Campus

admission@sgrru.ac.in

For any enquiry

Admission Enquiries Contact Info

Click Here
Login
Student ERP

FACULTY - Department of Management

  1. Home
  2. Academics
  3. Faculty

Dr. Monika Bangari

monikabangari@sgrru.ac.in
Area of Interest  
Qualifications Ph.D in Management, MBA (Hr. & Marketing), B.Sc. Biotechnology, 8 Years of Experience.

Brief profile and Achievements:

Having rich experience of 9 years in academics. She has contributed to various research paper in highly impacted international Journals. She has also presented research papers in numerous National and International Conferences. Has also attended several workshops & FDP’s.

Associate Professor

Designation : Associate Professor Department of Management monikabangari@sgrru.ac.in
  • Area of Specialization:

    MARKETING

Area of Interest:

Area of Interest  
Qualifications Ph.D in Management, MBA (Hr. & Marketing), B.Sc. Biotechnology, 8 Years of Experience.

Brief profile and Achievements:

Having rich experience of 9 years in academics. She has contributed to various research paper in highly impacted international Journals. She has also presented research papers in numerous National and International Conferences. Has also attended several workshops & FDP’s.

Research and Publications
S. No. Name of the Author Title of Paper/Book Published Name of the journal/Publication house Year of Publication Manuscript no./DOI
1 Dr. Monika Bangari Role of the community and cultural landscape ,environmental preservation and economic rewards in home stay choice Academy of marketing studies journal 2023 1528-2678-27-S5-010
2 Dr. Monika Bangari The effect of EWOM,online review and rating and advertising information and value on consumer preference and their loyalty for brands : A study with special focus on working women and cosmetic product Academy of marketing studies journal 2023 1528-2678-27-S4-009
3 Dr. Monika Bangari The influence of EWOM and celebrity appeal on brand preference of female consumers : A critical study with special reference to cosmetics products Academy of marketing studies journal 2023 1528-2678-27-2-318
4 Dr. Monika Bangari Evaluating the impact of various dimensions of service quality of major online shopping platforms Journal of management and entrepreneurship 2023 2229-5348
5 Dr. Monika Bangari IMPACT OF VACATIONS ON HOTEL SERVICE QUALITY AND CUSTOMER SATISFACTION Stochastic Modeling & Applications 2022 ISSN: 0972-3641
6 Dr. Monika Bangari Excellent service enhances consumer loyalty and study on hotels in the capital region of Uttarakhand International conference on current trends in multidisciplinary research 2021
7 Dr. Monika Bangari STUDY ON TRADITIONAL MARKETTING V/S DIGITAL MARKETTING International conference on current trends in multidisciplinary research 2021
8 Dr. Monika Bangari Impact of social media on tourist while selecting Homestays in Uttarakhand Resumption of Indian Tourism Industry in new normal : Issues and challenges 2021 1/10/1901  10:35:00 AM
9 Dr. Monika Bangari Blockchain Technology –Revamping the Indian Financial Sector Landscape and Roadblocks Ahead PalArch’s Journal of archaeology 2020
10 Dr. Monika Bangari Artificial intelligence in the quick service restaurants: An exploration of opportunities and challenges International journal of research and analytical review 2019 E-ISSN 2348-1269, P- ISSN 2349-5138)
11 Dr. Monika Bangari Artificial intelligence in the quick service restaurants: An exploration of opportunities and challenges International journal of research and analytical review 2019 E-ISSN 2348-1269, P- ISSN 2349-5138)
12 Dr. Monika Bangari Determinants of profitable niche of affiliate marketing in Amazon.com Pacific business review 2019
13 Dr. Monika Bangari Exploring indicators for branding higher educational institutions in India Monika Bangari,Dr.Dhani Shanker Chaubey 2018 Print)1098-8394,(Online)1528-2651
14 Dr. Monika Bangari Convergence of motives of higher education: A Study on aspiring students in India Monika Bangari,Dr.Dhani Shanker Chaubey 2018 (Print)1098-8394,(Online)1528-2651
15 Dr. Monika Bangari A Structural equation modeling on analysis of preference advertisement in building brand equity A Structural equation modeling on analysis of preference advertisement in building brand equity 2017 International journal of innovative technology and exploring engineering
16 Dr. Monika Bangari The role of modified logo in creating brand extension : A semiotic study of whirlpool logo International journal of trade and global business perspectives 2017 2319-9067
Admission
HAPPENING
Grievances Redressal
Other links
studentquery
studentquery