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FACULTY - Department of Commerce

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Dr. Suman Vij

sumanvij@sgrru.ac.in
Area of Interest Banking, Public finance, Marketing and Research.
Qualifications M.phil Statistics, M.B.A (Marketing) PhD Economics

Brief profile and Achievements:

Over 25 years of my experience in corporate and academics I have gained invaluable experience and knowledge. My practical experience in Business corporate has given me in-depth knowledge of my subject and its application in the business world. I understand the importance of time and time management, both from a standpoint of work and cost. I enjoy working in a team, am energetic and passionate about timely deliverables. I believe in strength, integrity and hard work. Committed to offering interested students my full attention and expertise to help them in realizing their academic and professional goals.

Professor

Designation : Professor & Director IQAC Department of Commerce sumanvij@sgrru.ac.in
  • Area of Specialization:

    Economics & Marketing

Area of Interest:

Area of Interest Banking, Public finance, Marketing and Research.
Qualifications M.phil Statistics, M.B.A (Marketing) PhD Economics

Brief profile and Achievements:

Over 25 years of my experience in corporate and academics I have gained invaluable experience and knowledge. My practical experience in Business corporate has given me in-depth knowledge of my subject and its application in the business world. I understand the importance of time and time management, both from a standpoint of work and cost. I enjoy working in a team, am energetic and passionate about timely deliverables. I believe in strength, integrity and hard work. Committed to offering interested students my full attention and expertise to help them in realizing their academic and professional goals.

Research and Publications
S. No. Name of the Author Title of Paper/Book Published Name of the journal/Publication house Year of Publication Manuscript no./DOI
1 Dr. Suman Vij Green Marketing: A Full-Fledged Holistic Marketing Strategy for Organisations WEB OF SYNERGY: International Interdisciplinary Research Journal 2023 ISSN: 2835-3013
2 Dr. Suman Vij Consumer Behavior AGPH Publication 2023 ISBN 978-81-19152-06-3
3 Dr. Suman Vij Water Quality Analysis in relation to biological, hydrogeochemical factors with spring discharge, population, and land use pattern in the Western Himalayan region in India Research Square 2023 10.21203/rs.3.rs-2734500/v1
4 Dr. Suman Vij Green marketing strategies: adoption, awareness and misuse Journal of Kavikulaguru Kalidas Sanskrit University, Ramtek 2022 ISSN - 2277-7067
5 Dr. Suman Vij Need of Awareness Towards Legal Aspects of Green Products Manufacturing to Make Consumption More Greener: A Survey Based Study Himalayan J. Soc. Sci. & Humanities 2022 10.51220/hjssh.v17i1.3
6 Dr. Suman Vij Industry 4.0 and Green Sustainable Manufacturing: A Smarter and Effective Process Managment J. Mountain Res. 2022 10.51220/jmr.v17i1.9
7 Dr. Suman Vij Detected study of factors of child labour in the state of uttarakhand: a study Journal of the Asiatic Society of Mumbai 2022 ISSN: 2394-0298
8 Dr. Suman Vij Higher education Institutions as Protagonist towards attaining sustainable development Goals: Mapping Stratagems towards fest Association of Indian Universities 2022 ISSN -0566-2257
9 Dr. Suman Vij INDIAN EDUCATION POLICY 2020: A RoadMap Towards Sustainable Development of India International Journal of Culture and Modernity 2022 ISSN 2697-2131
10 Dr. Suman Vij Review Of Performance Of Gramin Bank In Uttarakhand Region NIU International Journal of Human Rights 2022 ISSN: 0972-0766
11 Dr. Suman Vij Green Marketing A competitive edge in Business ISCYA Publication House , Turkey 2021 ISBN 978-605-74191-5-6
12 Dr. Suman Vij Green Product Marketing: An Ethical Initiative“Green Hai Tho Future Hai Euraka Publication 2021 ISBN: 978-81-950380-9-1
13 Dr. Suman Vij Green Marketing is Dually Functional as Marketing and also performing its Social Responsibility: A Indian Organization Review Eureka Publications(A Division of EnTo Tech Pvt. Ltd.) 2021 ISBN: 978-93-91260-57-6
14 Dr. Suman Vij Impact of green product marketing on consumer buying decision in India – A study Congress Book 2021 ISBN: 978-605-74583-6-0
15 Dr. Suman Vij COVID-19 double E -Effect.pdf pg 27-28 Ratnaak 2020 magazine
16 Dr. Suman Vij “Human Rights and Socio-Economic Challenges in the state of Uttarakhand: Sagas and Surveys” National Press Associates, New Delhi 2020 ISBN No: 978-81-947590-9-6
17 Dr. Suman Vij Correlation of various water quality parameters and water quality index of Districts of Uttarakhand Environmental and Sustainability Indicators Elsevier Inc. Journal 2020 10.1016/j.indic.2020.100093
18 Dr. Suman Vij Correlation of various water quality parameters and water quality index of Districts of Uttarakhand Environmental and Sustainability Indicators Elsevier Inc. Journal 2020 ISSN: 2665-9727
19 Dr. Suman Vij Challenges in achieving legal rights on land: an analysis of correlation between women education, occupation, age and their awareness on their legal land rights Sambodhi by lalbhai Dalpatbhai institute of Indology 2020 ISSN: 2249-666
20 Dr. Suman Vij Business Evolution Trials and sustainable growth success in the state Uttarakhand International Journal of All Research Education and Scientific Methods 2020 ISSN: 2455-6211
21 Dr. Suman Vij Does Culture control Economics? Understanding correlation between culture and economic growth through Indian gears Studies in India Place Names with 2020 ISSN: No. 2394-3114
22 Dr. Suman Vij COVID-19 Bearing on Business and economy : A Review Sambodhi by lalbhai Dalpatbhai institute of Indology 2020 ISSN: 2249-6661
23 Dr. Suman Vij People Management in 21st century Practices and Challenges Mac Graw Hill Education(India) Private Limited 2018 ISBN 13:978-93-5316-121-7
24 Dr. Suman Vij Education a key driver for sustainable development: with special reference to Indian Market jim quest 2018 ISSN- 0975-6280
25 Dr. Suman Vij Climate change and sustainable development in India: A notion on its penalty International journal of creative research thought 2018 ISSN 2320-2882
26 Dr. Suman Vij Financial Inclusion through Regional Rural Banks- Dream or Reality, pp- 310-315 Siddant – A Journal of Decision Making 2017 DOI: 10.5958/2231-0657
27 Dr. Suman Vij INTRODUCING MIGRATION: Global Voices for Social and Environmental Justice Is Migration a step en route for success? A Study of Migration Drivers in India Green economic Institute publishing house , London 2016 ISBN 9781907543120
28 Dr. Suman Vij Passbook to password -An evolution of personal banking services by Uttarakhand gramin Bank in Dehradun Region Gurukul international multidisciplinary research Journal 2016 ISSN- 2394-8426
29 Dr. Suman Vij A Study on relevance & impact on financial inclusions in India International Journal of Research Fellow for Engineering 2016 ISSN -2278-0181
30 Dr. Suman Vij Dr. Babasaheb Ambedkar’s Vision as Economist: A Few Glimpses on his great ideas Gurukul international multidisciplinary research Journal 2016 ISSN- 2394-8426
31 Dr. Suman Vij Transmuting money order to money maker economy: A study on impact of inclusive growth towards investment and employment erection in the state of Uttrakhand International Journal of Research Fellow for Engineering 2016 ISSN -2278-0181
32 Dr. Suman Vij Globalization “A Study of Its Paybacks in Common” Gurukul international multidisciplinary research Journal 2016 ISSN- 2394-8426
33 Dr. Suman Vij College education an Investment of life time MBA REVIEW 2009 ISSN 0972- 6764
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