Ad guru tells students about brand value

Marketing expert and advertisement guru Sanjeev Kotnala introduced students of the Shri Guru Ram Rai Institute of Technology and Science to the significance of branding at a workshop here today.

He explained the benefits of brand value and the merits a student could develop to project himself as a brand. Branding could take people from rags to riches but one had to recognise the brand ambassador within, he added.

Dr Preeti Kothiyal, director of the institute, said modern industry demanded quick reactions. Competition was too much in the market and only those who recognised their shortcomings, sorted them out and fought them using their merits could survive the stiff competition. Only the product which was branded was able to sell itself in the market, she added.

The workshop was attended by the students of MBA and BBA classes.

Col (retd) Anand Thapliyal, Dean, Academics; Dr Deepak Sahni, HOD; Dr Vipul Jain; Dr Alka Dhanai and Prof Aditya Chatterjee were also present at the workshop.